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About
Straight Forward Construction is a roofing and construction company based in Auburndale, Florida, in Polk County, with a second office in nearby Lake Alfred. The company holds Florida Certified Roofing Contractor license CCC1334059, with Jason M. Westfall listed as the license holder. It was founded in 2018 by Jacob Echeverri, a US Marine Corps veteran, together with his wife Jessica Echeverri, and is BBB accredited with an A+ rating. Straight Forward Construction installs shingle, tile, metal, and TPO roofing for residential and commercial customers, and also handles roof repairs, new construction roofing, and seamless gutters. The company serves nine counties across Central Florida and the Tampa Bay and Gulf Coast regions, from Lakeland and Orlando to Tampa, St. Petersburg, Bradenton, and Sarasota. It markets fast turnaround times, with most roof replacements completed in one to three days.
Earned from Straight Forward Construction's verified Florida licence, imported Google rating data when available, and standing in Auburndale. Every badge links back to this profile so anyone can confirm the current RCF verification status.
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Frequently asked
Is Straight Forward Construction licensed, and how should I check insurance?
This profile lists a Florida Certified Roofing license CCC1334059, which RCF matched to a Current, Active DBPR record at its last check. RCF does not store or verify insurance coverage for individual companies. Ask Straight Forward Construction for current insurance certificates and confirm coverage with the insurer before signing a contract.
How can I verify Straight Forward Construction's license myself?
Go to myfloridalicense.com, choose search by license number, and enter CCC1334059. Confirm the status reads Current and Active and that the name matches before you hire. RCF uses the DBPR record in its listing review, but you should always check the live record yourself.
How should I use ratings and reviews for Straight Forward Construction?
Google rating and review-count data on this profile, when present, are imported from public Google sources. RCF does not verify individual reviewers or independently detect fake-review patterns, so use reviews alongside the license record and your own questions.
Where is Straight Forward Construction based?
Auburndale, FL, in Polk County, with a second office in Lake Alfred, FL.
What areas does Straight Forward Construction serve?
Nine Central Florida counties: Polk, Orange, Osceola, Lake, Hillsborough, Pinellas, Pasco, Manatee, and Sarasota.
What roofing materials does Straight Forward Construction install?
Shingle, tile, metal, and TPO roofing.
Does Straight Forward Construction do commercial roofing?
Yes, alongside residential roofing and new construction roofing.
Does Straight Forward Construction install gutters?
Yes, the company installs seamless gutters.
How fast does Straight Forward Construction complete a roof replacement?
The company states most roof replacements are completed in one to three days.
How do I request a quote from Straight Forward Construction?
Use the free estimate/inspection request form on the company website, or call the office directly.
