Straight Forward Construction

Auburndale

Licensed & insured DBPR verified

Roof repairsRoof replacementNew construction roofingResidential roofing+2 more

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About

Straight Forward Construction is a roofing and construction company based in Auburndale, Florida, in Polk County, with a second office in nearby Lake Alfred. The company holds Florida Certified Roofing Contractor license CCC1334059, with Jason M. Westfall listed as the license holder. It was founded in 2018 by Jacob Echeverri, a US Marine Corps veteran, together with his wife Jessica Echeverri, and is BBB accredited with an A+ rating. Straight Forward Construction installs shingle, tile, metal, and TPO roofing for residential and commercial customers, and also handles roof repairs, new construction roofing, and seamless gutters. The company serves nine counties across Central Florida and the Tampa Bay and Gulf Coast regions, from Lakeland and Orlando to Tampa, St. Petersburg, Bradenton, and Sarasota. It markets fast turnaround times, with most roof replacements completed in one to three days.

Services

Roof repairs

Roof replacement

New construction roofing

Residential roofing

Commercial roofing

Seamless gutters

Service areas

Polk County (home territory): Lakeland, Winter Haven, Bartow, Lake Wales, Auburndale, Haines City, Lake Alfred Orange County: Orlando, Winter Garden, Winter Park, Ocoee, Apopka, Lake Buena Vista, Maitland, Baldwin Park, Windermere Osceola County: Kissimmee, St. Cloud, Celebration, Poinciana, Harmony, Buenaventura Lakes Lake County: Clermont, Mount Dora, Leesburg, Eustis, Tavares, Lady Lake Hillsborough County: Tampa, Brandon, Plant City, Riverview, Temple Terrace, Sun City Center, Valrico, Apollo Beach Pinellas County: St. Petersburg, Clearwater, Largo, Palm Harbor, Dunedin, Tarpon Springs, Pinellas Park, Safety Harbor Pasco County: Wesley Chapel, New Port Richey, Land O' Lakes, Dade City, Zephyrhills, Trinity, Port Richey Manatee County: Bradenton, Palmetto, Anna Maria, Longboat Key, Lakewood Ranch, Ellenton, Parrish Sarasota County: Sarasota, Venice, North Port, Siesta Key, Osprey, Nokomis, Englewood

License verification

License checked against the Florida Department of Business & Professional Regulation (DBPR). Confirm current status before signing any contract.

CompanyStraight Forward Construction

License typeCCC, Certified Roofing Contractor

License no.CCC1334059

Status Active & current

License boardFL DBPR

RegionAuburndale

DBPR verified Licensed in FL

Confirm this license yourself at myfloridalicense.com.

Certifications

Certified Pro Contractor (as stated on the company's own site)Listed credential

Location & service area

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Reviews across the web

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Verification badges

Earned from Straight Forward Construction's verified Florida license, live Google rating, and standing in Auburndale. Every badge links back to this profile so anyone can confirm it, and it updates automatically if the underlying status changes.